Demo Request

Our Vision and Mission

At GoodsTag, we are dedicated to unlocking a sustainable economy for the future. Our belief is rooted in making trusted sustainability accessible and effortless. Through collaboration with our clients and partners, we strive to create an eco-system that balances the needs of people, the planet, and profit.

What We Do

We empower brands and manufacturers to seamlessly connect physical goods with digital applications and the internet. GoodsTag enables the generation of authentic information and the delivery of trustworthy services throughout the entire product lifecycle. This capability fosters transparency and supports the transition to a circular economy.

Our Approach

Together, we drive innovation and sustainability, ensuring that every product tells its true story and contributes to a more sustainable world. Join us in our mission to create a future where every interaction with a product is a step towards a greener, more connected world.

Management Team

Thomas Kühne

CEO/CTO, Founder

Thomas has led the development of sophisticated software and IT environments for 20 years. Thomas is responsible for corporate development and all core aspects of the GoodsTag platform, its architecture and R&D roadmap.

Andreas Dobrawa

CEO, Finance

Andreas is a serial entrepreneur with extensive strategic and operational experience gained over 25 years in the information and communication technology (ICT) business. He is responsible for Finance & Controlling.

Dominique Elsen

CPO & Product Lead

Dominique is a passionate product manager with international experience in software and packaging as well as knowledge of the entire product lifecycle from physical and digital products. He oversees product vision, strategy and delivery.

Laurent Ovaert

Sales & Business Development

Laurent brings an international perspective on customer needs and business opportunities. With sales experience in France, Germany, and Poland for top accounts, and his own start-up, he is responsible for customer journey, satisfaction, marketing, and business development.