GoodsTag among the top innovators at the 2024 Orange Fab Fiber Innovation Call

Brussels, Belgium – September 18, 2024 – GoodsTag, a leader in digital product passport platforms, has secured the top spot in the ‘Smart Labelling System’ category at Orange Fab Fiber Innovation Call 2024. The recognition celebrates GoodsTag’s innovative NFC-Enabled Digital Product Passports, which provide full lifecycle traceability and targeted services, addressing the needs for a sustainable and future-proof fiber networks in Belgium.

A Cutting-Edge Solution for Next Generation Fiber Networks

Orange Fab, an accelerator for startups in Belgium and Luxembourg, launched this year’s Fiber Challenge to address critical issues in building a sustainable fiber networks. GoodsTag’s innovative approach to traceability and targeted services for optic fiber cables and network equipment stood out among the competition, earning recognition in front of a C-level jury at Orange Belgium headquarters.

Dominique Elsen, Chief Product Officer at GoodsTag, commented on the achievement: “We’re honored to collaborate with Orange Belgium on their ambitious fiber network deployment. Our digital product passport platform will streamline fiber infrastructure management, contributing to more efficient and sustainable services in the network rollout.”

GoodsTag’s Smart Labelling System Recognized on a Global Stage

The pitch contest, held at Orange Belgium headquarters, saw 8 teams from 5 countries presenting their projects. GoodsTag’s solution secured one of four coveted partnership opportunities, setting the stage for future collaboration in the telecom sector.

GoodsTag: A Flexible Solution Across Industries

While GoodsTag’s success in the telecom industry is exemplified by this win, it also serves as a prime example of how GoodsTag’s flexible and adaptable solution can meet the unique needs of various industries. Its NFC-Enabled Digital Product Passports are designed to drive innovation across multiple sectors. From telecom to automotive, pharmaceuticals, and consumer goods, GoodsTag’s solution adapts to specific industry requirements, helping businesses streamline operations and unlock new opportunities through smart product identification.

Strategic Partnership with Orange Belgium

As a winner of the Orange Fab Fiber Innovation Call 2024, GoodsTag has secured a 6 to 9-month collaboration with Orange Belgium. This partnership grants GoodsTag direct access to the teams responsible for deploying Orange’s fiber network, providing an opportunity to integrate GoodsTag’s technology into a large-scale infrastructure project.

Philippe Toussaint, Chief Technology Officer at Orange Belgium, emphasized the importance of collaborating with startups: “We believe that open innovation is not just a strategy; it’s a necessity. By working closely with start-ups like GoodsTag, we are preparing the telecoms network of tomorrow: a very high-speed, sustainable, and resilient network.”

Broader Impact of GoodsTag’s NFC-Enabled Digital Product Passports

GoodsTag’s NFC-Enabled Digital Product Passports offer several key benefits for fiber network deployment and management, including:

• Enhanced Traceability: Real-time tracking of fiber optic cables and network equipment throughout their lifecycle.
• Efficient Maintenance: Quick access to component information for faster troubleshooting and repairs.
• Sustainability: Improved lifecycle management and recycling processes for network components.
• Data-Driven Decision Making: Comprehensive insights for better network planning and optimization.

Laurent Ovaert, Business Development at GoodsTag, shared his thoughts on the potential of the platform: “We’re excited to demonstrate how our technology enhances efficiency, traceability, and sustainability in fiber network deployments and beyond.”

Looking Ahead: Future Innovations in Smart Product Identification

This win marks a significant milestone for GoodsTag, positioning the company at the forefront of innovation in telecom and beyond. The collaboration with Orange Belgium is expected to accelerate GoodsTag’s growth while contributing to the development of Belgium’s digital infrastructure.

GoodsTag’s NFC-Enabled Digital Product Passports are scalable and customizable, designed to meet the needs of industries such as pharmaceuticals and retail. Whether ensuring drug safety or enhancing customer engagement, GoodsTag’s platform helps businesses unlock new opportunities through smart product identification.

About GoodsTag

GoodsTag is a smart products platform powered by todo GmbH, enabling companies to deliver intelligent, context-based digital product passports linked to physical products. These passports ensure compliance with legal regulations and facilitate circular economy business models.

GoodsTag supports brands and manufacturers in the efficient implementation of Digital Product Passports and Smart Products. An early technology enabler for the GS1 Digital Link standard, GoodsTag has been a strategic partner of GS1 since 2018, contributing to projects such as Smile, GS1 Germany Resolver, Help4Ukraine, and the Digital Link pilot platform for GS1 Finland and Norway.

© 2024 GoodsTag. All rights reserved. GoodsTag and the GoodsTag logo are trademarks or registered trademarks of todo GmbH in Germany and other jurisdictions. All other product and company names are trademarks or registered trademarks of their respective owners. Find out more at www.goodstag.com.

To learn more about how GoodsTag’s digital product passport platform can drive innovation in your industry, visit www.goodstag.com or contact us at [email protected].

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