Consumer Engagement

Language-specific (product) information managed by Digital Link Resolver

Target

Implementation of GS1 Digital Link GTIN Level on a wide range of products to prepare for Sunrise2027, as well as language-specific redirects to improve consumer engagement.

Challenges

Implementation of GS1 Digital Link in a wide range of products and distribution of language specific product content to consumers for different target markets. Management and handling of various printers involved.

Solution

  • Identity management (GS1 Digital Link GTIN)
  • Managing of redirects for various languages
  • Download compliant QR codes to ensure best print results
  • Dashboard for relevant business & interaction KPIs
  • Import and update of exisiting product data via CSV

ID Level

  • Product-Level (GS1 Digital Link GTIN)

Core Modules used

  • Digital Link Management/ Digital Link Resolver
  • Analytics
  • Import Function

References / Partners

Case Study

coming soon