Global brand protection and grey market elimination
A recent OECD report suggests that brands lose almost 360 billion USD through product piracy. In Europe alone, the annual value of counterfeit goods is estimated at almost 90 billion USD. Smart product tags …
GLOBAL BRAND PROTECTION AND GREY MARKET ELIMINATION
A recent OECD report suggests that brands lose almost 360 billion USD through product piracy. In Europe alone, the annual value of counterfeit goods is estimated at almost 90 billion USD. Smart product tags eliminate that problem. When each original product has a traceable digital identity, it becomes easy to distinguish the fake from the genuine article.
The damage to brand-owners is clear, but this is also a serious problem for consumers — they want to be sure that what they are buying is genuine. Smart product tags can help solve this issue – if the original product is equipped with a smart tag, any customer with a smartphone can confirm its authenticity, any time, anywhere in the world. This is the first step towards conquering the grey market and creating lasting customer-brand relationships.
Create unique brand experiences
When the gateway to direct customer communication is open, it gives you a critical channel for personalized content, contextual product services, experience marketing, and upselling …
CREATE UNIQUE BRAND EXPERIENCES
When the gateway to direct customer communication is open, it gives you a critical channel for personalized content, contextual product services, experience marketing, and upselling. Especially when you consider the rising cost of online advertising, this direct communication line to the consumer is a unique chance to develop a meaningful brand-consumer relationship. Introduce gamification elements, or offer insurance services at point-of-sale. Recommend related and complementary products.
Activate loyalty programs, conduct on-the-spot surveys, or suggest possible replacement products — whatever your brand and your customers need. And the channel flows both ways – let your customers participate, and share their feedback and experiences on social media. The opportunities are endless.
Supply chain security and efficient inventory
Until now, many companies have accepted shrinkage as a ‘necessary evil’. But things change — with a unique digital identity, every single line item becomes traceable and supports any specific use-case. …
SUPPLY CHAIN SECURITY AND EFFICIENT INVENTORY
Until now, many companies have accepted shrinkage as a ‘necessary evil’. But things change — with a unique digital identity, every single line item becomes traceable and supports any specific use-case.
In a warehouse or retail store filled with smart products, all that you need to do a complete and reliable inventory is to connect your mobile or stationary RFID-devices to GoodsTag’s SPSP. What was previously a time-consuming and error-prone procedure can now be done quickly, easily, and reliably — at much lower cost.
REDUCED REFUNDS
Sometimes a customer needs to return a product and get a refund. There are numerous reasons for this – maybe they just changed their mind, or the product turned out to be faulty. In these cases, smart tags let the customer register the unwanted product and easily initiate the return process. Some returns, though, are the result of sorting, packing, and shipping errors. This set of issues is easily avoided when your goods are tagged — research shows that by implementing an RFID inventory management system, manufacturers on average see an 80% improvement in shipping/picking accuracy.
Benefits For Consumers
Recommendations and reviews
Smart products make it easy for customers to interact with your brand. Interactions that currently happen online, such as product or peer review research, can now happen offline. …
Recommendations and Reviews
Smart products make it easy for customers to interact with your brand. Interactions that currently happen online, such as product or peer review research, can now happen offline. All customers have to do is tap a smart product with their smartphone and receive the information they are looking for — assuming the brand provides it. But customers themselves can give an immediate review, too, or share their purchase experience much more easily on social media. Post-sale processes such as complaints or chargebacks are also easily solved. With so many benefits, why not start implementing smart products in your own product ecosystem today?
Instant Product Registration
Smart product tags make it easy for customers to register their products. While it has been difficult to get customers to do this in the past, now brands can make this process easy and meaningful. …
Instant Product Registration
Smart product tags make it easy for customers to register their products. While it has been difficult to get customers to do this in the past, now brands can make this process easy and meaningful. First, make registration quick and effortlessly by encouraging buyers to tap the product with their smartphone and register with one-click. Second, offer real incentives that benefit your customers immediately, such as instant product authentication or product/brand incentivisation. With smart product tags, each product interaction can — and should — be engaging and meaningful both for you and your customers.
Contextualized and personalized offers
Once a customer has registered a tagged smart product, you have all the information you need to provide contextualized offers. These offers can be time-, location-, or situation-based and can …
Contextualized and Personalized Offers
Once a customer has registered a tagged smart product, you have all the information you need to provide contextualized offers. These offers can be time-, location-, or situation-based and can be highly personalized. You can offer returning customers VIP support, special services, personal discounts, or loyalty points — whatever you like. The opportunities are endless. Time for you to get creative.
Delight your customers post-sale
Good customer experiences make customers want to come back. But what if you could extend that experience and keep ensuring a good customer experience all the time, even after the product purchase? …
Delight Your Customers Post-Sale
Good customer experiences make customers want to come back. But what if you could extend that experience and keep ensuring a good customer experience all the time, even after the product purchase? In today’s IoT world, it is now possible to maintain a continuous brand experience. With smart product tags, you can delight your customers with post-purchase information, warranty, refill, and recycle services, or even gamification surprises. Make sure your customers never have a bad experience again; and if they do — then you should especially make sure that they never have a bad experience again. With smart product tags, you can make sure that your relationships always last.
Reorder, refill, repair and recycle services
We all know the Amazon Dash button. Press it when your product needs a refill and two days later, your new product arrives at your door. Now just imagine you could apply the idea of the Amazon Dash button …
Reorder, Refill, Repair and Recycle Services
We all know the Amazon Dash button. Press it when your product needs a refill and two days later, your new product arrives at your door. Now just imagine you could apply the idea of the Amazon Dash button to any product — that is what smart product tags can do in conjunction with GoodsTag’s SPSP. Apply any kind of service you like: let a bicycle recommend how often its chain needs to be oiled; allow for smart products to be easily scheduled for repair. Smart products don’t necessarily end when their life cycle ends. When a product’s life cycle is over, why don’t you suggest to flip it for something new? Whatever service you would like to offer, you can offer it with the help of smart product tags. So why wait for Amazon Dash if your brand can deliver something better directly?
