Target
Implementation of GS1 Digital Link GTIN Level on a wide range of products to provide & meet country-specific regulatory requirements for recyclability information on packaging to consumers.
Challenges
Implementation of GS1 Digital Link in a wide range of products, adoption of existing product IDs/QR codes, customised redirection logic based on country specific information availability. Ensure scalability to extend the solution to additional product groups and countries, as well as more granular levels of information and additional product related services.
Solution
- Identity management (GS1 Digital Link GTIN)
- Auto-generating of context-specific product landing pages (Digital Product Passports) with all relevant information
- Managing of redirects based on country to comply with specific product information needed by regulatory
- Redirect logic depending on various rules which information are available for the specific product
- GS1 compliant QR codes to ensure best print results
- Adoption of already existing product IDs/QR codes
- Integration of Google Analytics into consumer landing page
- Import and update of exisiting product data via CSV
ID Level
- Product-Level (GS1 Digital Link GTIN)
Core Modules used
- Digital Link Management/ Digital Link Resolver
- Context Engine
- Script Engine
- Product Catalog
- Auto-generated Landing Pages (based on Templates)
- Custom Redirect Domain
- Analytics
- Import Function via CSV
References / Partners
Under NDA
Case Study
coming soon