Make

Visible

A Smart Products Platform to transform your business. Goodstag connects every product, every packaging, everywhere, with anyone.

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Brushless cordless drill in a black carrying case, displayed with a smartphone and laptop showing product details and traceability information.
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The Market Is Shifting Fast

We're here to keep you compliant, competitive, and ready for what's next.

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Rising Regulatory Pressure

From Digital Product Passports to transparency laws, compliance demands are accelerating fast — with fines and delays as the cost of failure.

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Shifting Customer Expectations

Consumers want personalized product experiences and verifiable proof of sustainability and authenticity, not marketing promises.

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Increasing Competitive Pressure

Businesses must modernize product processes, unlock new revenue streams, and cut costs through circularity to stay ahead.

From concept to circularity.

GoodsTag connects every stage of your product’s life — turning data into trust, and transparency into growth.

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Product Development

Build trust from day one

Design smarter by sharing product data, materials, and impact. Transparency isn’t a feature, it’s your foundation for customer trust.

How your customers win

See what’s inside, where it comes from, and how it was made. Transparency builds belief and belief builds loyalty.

What your brand gains

Open data builds open trust. Share verified product info and value grows on both sides.

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Manufacturing

Show how it’s made. Share why it matters.

Track and share production data with partners and consumers to verify authenticity & sustainability impact.

How your customers win

Understand product footprint & sustainability impact

What your brand gains

Build trust through production & sourcing transparency

Modern factory assembly line with robotic arms welding metal parts and workers monitoring production.
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Supply Chain

Track smarter. Waste less.

Provide real-time updates on product location, condition, and handling throughout logistics to improve supply chain efficiency, enforce circularity processes and reduce carbon footprint impact.

How your customers win

Access lifecycle data via Track & Trace

What your brand gains

Know where your items are in real time

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Retail / Point of Sale

Trust at the moment of choice.

Deliver targeted product-related messaging, offers, and educational content at the moment of purchase to activate consumers, and eliminate counterfeits.

How your customers win

Prove authenticity and engage with your brand directly

What your brand gains

Receive contextualized product information

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After Sale / Service

Value that lasts beyond the sale.

Strengthen post-purchase relationships while extending product life, reducing waste, and increasing customer satisfaction.

How your customers win

Access after-sales information and benefit from dedicated reuse / repair offers

What your brand gains

Foster consumer after-sales relation and develop more sustainable after-sales business models (repair, reuse, recycle)

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End of Life / Recycling

Circularity made simple.

Enable circularity by providing clear, actionable recycling instructions.

How your customers win

Understand how to recycle or responsibly dispose

What your brand gains

Share detailed composition and recycling data

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With you at every stage.

From first design to second life, GoodsTag keeps your data, partners, and customers aligned.

Every step. Every product. Every story.

Circular flow diagram showing stages of a product lifecycle: Supply Chain, Manufacturing, Product Development, End of Life/Recycling, After Sales/Service, Retail/Point of Sale.

Smart Product Solutions tailored to your needs

Chasing compliance, closing loops, creating connections. Every GoodsTag solution turns product data into trust.

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Digital Product Passport

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Track & Trace

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GS1 Digital Link Resolver

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Circular Packaging Manager

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Mobile Consumer Experience

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Analytics & Reporting

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Digital Product Passport

Answer confidently when regulators ask

GoodsTag turns messy supplier spreadsheets into one reliable source of truth.

Learn More
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Compliance data that’s always audit-ready

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Scales effortlessly across thousands of SKUs

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Eliminates supplier chases and last-minute scrambles

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Circular Packaging Manager

Turn circularity into proof, not just promise.

Make reuse and CO₂ savings measurable and credible.

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Deliver verified metrics to auditors and ESG platforms

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Show investors compliance and impact with confidence

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Build partnerships powered by trusted sustainability data

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Track & Trace

Trust travels with every product.

From factory to consumer, GoodsTag gives each item a story you can prove.

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Real-time authenticity checks that consumers can see

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Predictive analytics to prevent shortages and optimize distribution

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Premium positioning as a brand built on verifiable transparency

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Mobile Consumer Experience

Create a conversation in your packaging

Every scan is a chance to build loyalty, tell your story, and collect insights.

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Create personalized journeys across markets

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Capture first-party data at every touchpoint

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Turn consumers into repeat customers with engagement at scale

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GS1 Digital Link Resolver

Make every code work for you

GoodsTag turns GS1 digital links into smart, scalable connections that engage and comply.

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Tailor product experiences by language, market, or campaign—with zero IT hassle

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Link codes directly into your CRM, loyalty tools, and compliance workflows

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Meet global GS1 and EU standards while strengthening consumer confidence

We work with every label.

Connect any tag, code, or carrier — NFC, RFID, QR, or Datamatrix. GoodsTag links it all into one transparent, traceable product story

Get started
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The Tech Behind the Trust

The core capabilities that power GoodsTag. Built to be flexible, identity-agnostic, and future-proof — so your compliance, data, and product experiences scale with you.

Product Identity Management

Every product gets a unique digital ID: the anchor for compliance, traceability, and consumer engagement.

Identity-agnostic

Works with industry standards such as GS1 or your own ID schemes — even existing IDs.

All granularity levels

Manage all ID levels such as product, batch, or item with complex parent-child relationships and inheritance.

Serialization Engine

Mass creation and management of multiple IDs based on templates and traceable orders.

Product Catalog Management

Create and manage product data, images, and custom attributes.

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Digital Twin Foundation

A live digital copy of each physical product (item) that carries verified data across its entire lifecycle.

Data Aggregation & Consolidation

Unify and normalize scattered product, compliance
and packaging data.

Automation Rules

Automate workflows, triggers, and actions across your product lifecycle.

IoT Device Integration

Connect directly with machines, sensors, and smart devices for real-time updates and process production orders (Encoding).

AI-Driven Data Enrichment

Consolidate, enhance, and sync product data with third-party systems, devices, and services.

Contextualized Product Experience

Deliver the right information, service or campaign to the right consumer at the right time — for both B2B and B2C.

Context Engine

deliver the right info to the right user at the right moment based on time, location, language, OS, or status.

Mobile-first Templates

tailored landing pages with templates and dynamic content for fast deployment of product experiences.

Auto-generated Landing Pages

Deploy product and tag data with item journeys via mobile first webpages automatically.

Standardized Compliance Data Publishing

(EU regulations, internal standards, etc.).

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Analytics & Reporting

Transform raw data into real-time intelligence that proves compliance, drives sustainability, and fuels growth.

Dashboards

Visualize key data and performance indicators in real time.

Custom Dashboards

Build tailored views that fit your team’s goals and workflows.

Business-Specific Metrics

Define and track KPIs that truly reflect your operations.

Reports & Insights

Export, share, and interpret results to drive smarter decisions.

Platform Core

Microservices, API-first, cloud-native architecture built to integrate effortlessly and scale globally.

API-First Architecture

Connect effortlessly with all your systems and tools.

Microservices & Modular

Update and innovate faster, without disruption.

Granular Access & Multi-Tenancy:

Fine-grained permissions and multi-tenant support ensure secure, customizable access for every user and organization

Cloud-Native & Scalable

Built to grow with you — handle more products, users, and data effortlessly.

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Proven in the real world.

From hardware tools to food to packaging systems, GoodsTag helps brands move faster, prove compliance, and earn trust.

Data that speaks for itself

From hardware tools to food to packaging systems, GoodsTag helps brands move faster, prove compliance, and earn trust.

Products Managed

1,000,000

Consumer Interactions

10,000,000

Industries Served

50+

Stay ahead of product compliance and sustainability trends.

Dynamic Batch Product Data Communication

Dynamic Batch Product Data Communication

Use Cases
Digital Twins & Circular Economy: Empowering Business Transformation with GoodsTag

Digital Twins & Circular Economy: Empowering Business Transformation with GoodsTag

Articles
Beyond Compliance: Making Smart Codes Work for Your Brand

Beyond Compliance: Making Smart Codes Work for Your Brand

Articles

Frequently Asked Questions

1. What is the GoodsTag Smart Products Platform?

The Smart Products Platform transforms physical products and packaging into connected, intelligent digital assets. It provides unique product identities, digital twins, and lifecycle tracking, enabling businesses to manage compliance, sustainability, and consumer engagement efficiently.

2. What are Smart Products?

Smart Products are physical items linked to a unique digital identity via a QR Code, Datamatrix, NFC or RFID Tag. They integrate digital twins, serialization, and lifecycle data to enable traceability, regulatory compliance, personalized consumer experiences, and circularity initiatives.

3. How does GoodsTag generate unique digital identities for products?

GoodsTag uses serialization technology to assign unique IDs at the product, batch, or item level. Supported formats include QR codes, NFC, RFID, and DataMatrix. IDs can follow GS1 standards or custom schemes, acting as anchors for compliance, traceability, and engagement.

4. What is product serialization, and why is it important?

Serialization is the process of assigning a unique identifier to each product or batch. It enables track & trace, authenticity verification, compliance reporting, and digital engagement, forming the foundation for smart product management.

5. Do I need my products serialized to benefit from GoodsTag solutions?

Not strictly required, but serialization significantly enhances the value of GoodsTag solutions. It enables products to connect to digital twins, capture comprehensive lifecycle data, deliver personalized customer experiences, and ensure compliance across production, distribution, and post-sale stages. While some functionality is available without serialization, advanced digital twin use cases are limited. Companies can start their digital twin implementation at the product level and progressively expand to batch or fully serialized items. GoodsTag’s solution supports this natural scaling toward a fully item-level product transformation.

6. What is a Product Digital Twin?

A Product Digital Twin is a live digital replica of a physical product. It consolidates verified data across the product lifecycle, enabling real-time monitoring, analytics, personalization, compliance reporting, and circularity management.

7. How do you feed data into a Product Digital Twin?

Data can be imported from ERP/PLM systems, IoT sensors, production systems, supply chain events, and external sources. GoodsTag normalizes, validates, and synchronizes this data to provide a single, reliable source of truth for all stakeholders.

8. What kind of data can I manage in my Product Digital Twin?

You can manage material composition, production data, logistics records, certifications, sustainability metrics, and after-sales information. This enables compliance, lifecycle management, and personalized consumer experiences.

9. Can I manage logistics records in my Product Digital Twin?

Yes, you can manage material composition, production data, logistics records, certifications, sustainability metrics, and after-sales information.

10. How does the platform enable product lifecycle traceability?

GoodsTag tracks production, logistics, retail, and after-sales events through serialized product IDs and connected digital twins. Lifecycle data includes materials, manufacturing processes, shipping conditions, and usage history, supporting Track & Trace, circularity, and recall management.

11. Can GoodsTag integrate with my existing IT and hardware systems?

Yes. The platform supports integration with ERP, PIM, CRM, IoT devices, printers, encoders, POS, RFID scanners, and recycling/sorting equipment. Its API-first, microservices architecture ensures seamless, scalable interoperability.

12. Do you support GS1 standards, and what product identities and tags are compatible?

GoodsTag fully supports GS1 standards, including GTIN, EAN, and GS1 Digital Link. It can manage multiple product identities across countries and supports QR codes, NFC, RFID, and DataMatrix tags.

13. How can consumers interact with products through the platform?

Each product ID can be scanned via QR code, NFC, or mobile app, providing personalized, contextualized experiences. Consumers can access authenticity verification, product details, sustainability data, and post-sale services, increasing engagement and trust.

14. How can I deliver personalized and dynamic user experiences based on the same product identity?

GoodsTag links product IDs to dynamic content templates, rules engines, and location/time/user-based triggers. This enables contextualized experiences for consumers and partners, tailored to language, market, device, or status.

15. What analytics and insights does GoodsTag provide?

GoodsTag captures real-time interaction data, lifecycle events, and consumer engagement metrics. Dashboards and reports provide insights for regulatory compliance, reporting, operational optimization, and marketing, enabling data-driven business decisions.